'Pixels' copyright notices took down the studio's own trailerAug-10-2015
Entura International, an anti-piracy firm representing Columbia Pictures, served Vimeo with takedown notices for a number of videos with the word "pixels" in the title. While the move was ostensibly aimed at eliminating pirated versions of the recent film from the video-hosting site, Entura only managed to inconvenience a number of independent artists.
Incredibly, the only actual instance of Pixels footage being removed was the film's trailer. Also removed was Patrick Jean's award-winning short film Pixels, which inspired both the premise and the title of the Adam Sandler film.
While Columbia has every right to protect its investment, takedown notices such as this one highlight the flaws in the way the Digital Millennium Copyright Act (DMCA) operates. The "kill first, ask questions later" policy at Vimeo, YouTube and other video-hosting services removes targeted content as a first measure. A subsequent investigation often clears up the confusion and halts the takedown, but only after the original content creator's been put through the headache of having their creation unreasonably yanked from the Internet.
Here's the real problem: The DMCA takedown process is a tool in the hands of cash-rich companies that have the ability to throw money at firms like Entura. It might have bitten Columbia this time, since the only actual Pixels footage removed seems to have been an official trailer.
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Posted by Ken at 1:43 AM
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