1st october 2003

Sears Salutes Us, We Salute Sears
by Mark Scheinbaum

       BOCA RATON, FLA. (Oct. 2, 2003)--Sears, Roebuck & Co. was the Wal-Mart of its day, but still deserves an economic vote of confidence from American consumers. It's not just what they do, but how they do it. It's about putting its money where  its  corporate mouth is, and fully supporting U.S. Servicemen and women.

      Few companies of the size and stature of Sears, keep paying full salary and family benefits to men and women called to active duty in the National Guard and Reserves. Other companies do the same, but very few make the full commitment of the century-old solid rock of retail of the American heartland.

       Sears has streamlined stores, found a tool, clothing, auto, tire, and jewelry niche in a discount-dominated retail world of Target, J.C. Penny, Costco, Wal-Mart and others. They are surviving and growing an online business which, well, duplicates the old Sears mail-order catalog which was the innovative "internet" of its day. A Franklin Stove delivered from Framingham to Fresno, or Fargo;  chicken wire made in Texas delivered to your farm in California, or perhaps a hat designed in New York arriving in perfect shape in New Orleans.

       One of the best websites on this planet is David Emery's  www.urbanlegends.com which debunks and deflates many internet hoaxes and rumors. With full thanks to his story at  this site, here is his tale of Sears. Enjoy! And thank a Sears employee or manager during your next visit.

close this window